After a week of contemplating on last week’s session and Madurodam’s mission, we returned to the COOPR offices at Candid for another meeting filled with interesting lectures, brainstorming sessions, and a real start of developing what should eventually turn into a successful PR campaign. The topics of this week revolved around gathering and understanding insights relevant to the client, as well as learning about Consumer and Brand PR.

Off goes the second session! First point of discussion was the feedback for our first assignment, which was about gathering first insights on our client. What became most apparent was that when gathering insights, it should be avoided at all times to jump to conclusions. Why? Because it is “the mother of all f*ck-ups”, as we would also learn later from Tamara Vlootman. Tamara works as a branding specialist for Coopr and is the agency’s “insights monster”.