22 February 2022
Last week, on February 17th, ten students from Erasmus University Rotterdam kicked of their exciting adventure during the first session of the Coopr Academy.
Right before storm Eunice hit, the first session commenced, including fantastic company, a delightful meal, and the introduction of this year’s interesting client.
The Coopr Academy practical honours programme provides 12 selected IBCoM and Master Media students from Erasmus University Rotterdam the opportunity to partake in eight interactive public relations-based masterclasses with specialists from Coopr, an agency at the forefront of the PR operations in the Benelux area. These sessions promise to give us invaluable insights into the workings of a state-of-the-art PR, social media, and digital communications agency. Furthermore, what’s exciting is that this programme culminates in the students pitching campaign ideas to a jury of clients. Two years ago, students pitched ideas to MTV, last year it was Warsteiner Beer, and this time it’s Lexa.nl, the most popular dating site in The Netherlands! But more on that later.