Erasmus University set up a Practical Honours Project in cooperation with the Rotterdam based PR agency Coopr: the Coopr Academy. Ten IBCoM and Master Media Studies students are selected to participate in this Practical Honours Project. There are five sessions that will learn the students more about the field of PR. This year they will work on a case for Pathé Cinema.
- Introduction to PR and briefing by client
- Insights & Strategy & creativity
- Content creation & News management
- Digital & social & Prepare your perfect pitch
- Present the pitch for a jury