2022-2023

What’s your mind cooking? The best recipe for creativity, brainstorming, and pitching

13 March 2023

I think you should brush your teeth on one leg. Why? Well, because this session was not about a new yoga position, but rather about finding ways to boost our creativity, improve our brainstorming techniques, and learn how to master our pitch. And yes, that is one helpful technique. Although the final pitch will take place in two weeks and all of us are focused and determined to nail it, this session not only helped us come up with new ideas for our assignment and be confident in our creativity, but it also helped us loosen up and be ready to embrace the challenge. This was all thanks to Lotte, accompanied by Marloes, who took us through the unrestrained journey of building up creative ideas, by introducing us to some theory, strategies, and also by giving us some fun challenges to complete. Hence, hold on with that leg still up, grab a pen and a paper, and stay focused!

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2021-2022

Session 4: Creativity lies in the hearts of those who dare – and this Coopr Academy team certainly does.

17 March 2022
Session 4: Creativity lies in the hearts of those who dare – and this Coopr Academy team certainly does.

This week’s session was all about boosting creativity and how to brainstorm in a better and more exciting way. Kicking off at 16h, Shelly and Mischa took the lead. They shared with us their expertise on the subjects, with the right to fun facts like “what does your internet browser says about your creativity?”.

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2021-2022

Session 2- Lectures and brainstorming: A kick-off to the real challenge

28 February 2022
Session 2- Lectures and brainstorming: A kick-off to the real challenge

After a week of contemplating on last week’s session and Madurodam’s mission, we returned to the COOPR offices at Candid for another meeting filled with interesting lectures, brainstorming sessions, and a real start of developing what should eventually turn into a successful PR campaign. The topics of this week revolved around gathering and understanding insights relevant to the client, as well as learning about Consumer and Brand PR.

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