New faces, new names, new clients, new challenges. This all can only mean one thing: The 2023 edition of the COOPR Academy has begun and I am here to uncover what it entailed! Read more about our first session, the constellation of this year’s team and our client!

22 February 2022

Last week, on February 17th, ten students from Erasmus University Rotterdam kicked of their exciting adventure during the first session of the Coopr Academy.
Right before storm Eunice hit, the first session commenced, including fantastic company, a delightful meal, and the introduction of this year’s interesting client. 

Off goes the second session! First point of discussion was the feedback for our first assignment, which was about gathering first insights on our client. What became most apparent was that when gathering insights, it should be avoided at all times to jump to conclusions. Why? Because it is “the mother of all f*ck-ups”, as we would also learn later from Tamara Vlootman. Tamara works as a branding specialist for Coopr and is the agency’s “insights monster”.