After a week of contemplating on last week’s session and Madurodam’s mission, we returned to the COOPR offices at Candid for another meeting filled with interesting lectures, brainstorming sessions, and a real start of developing what should eventually turn into a successful PR campaign. The topics of this week revolved around gathering and understanding insights relevant to the client, as well as learning about Consumer and Brand PR.

22 February 2022

Last week, on February 17th, ten students from Erasmus University Rotterdam kicked of their exciting adventure during the first session of the Coopr Academy.
Right before storm Eunice hit, the first session commenced, including fantastic company, a delightful meal, and the introduction of this year’s interesting client. 

Last week, in closure of the Coopr Academy 2020, the much anticipated pitch day was held. Over the course of several weeks, both teams had been working tirelessly on perfecting their campaigns, making them the best they could be before presenting to the client. And while this year’s circumstances were rather unusual, the nerves and the excitement were felt all the same.