After two sessions with Anouk and Lotte, this week it was time for us to have individual meetings with our groups and either Anouk or Lotte, so we could discuss our ideas after brainstorming, and we could ask any questions. In this week’s plenary session, it was time to switch it up! When we were done with catching up and ready to get serious, Judith and Monique introduced themselves and took over this session to teach us more about corporate communication and media training! 

After a week of contemplating on last week’s session and Madurodam’s mission, we returned to the COOPR offices at Candid for another meeting filled with interesting lectures, brainstorming sessions, and a real start of developing what should eventually turn into a successful PR campaign. The topics of this week revolved around gathering and understanding insights relevant to the client, as well as learning about Consumer and Brand PR.

22 February 2022

Last week, on February 17th, ten students from Erasmus University Rotterdam kicked of their exciting adventure during the first session of the Coopr Academy.
Right before storm Eunice hit, the first session commenced, including fantastic company, a delightful meal, and the introduction of this year’s interesting client.