2022-2023

The future is one call away: Taking on this year’s Coopr challenge

17 February 2023

New faces, new names, new clients, new challenges. This all can only mean one thing: The 2023 edition of the COOPR Academy has begun and I am here to uncover what it entailed! Read more about our first session, the constellation of this year’s team and our client!

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2021-2022

Session 5: The Final Pitch

21 March 2022
Session 5: The Final Pitch

Last week already wrapped up our last session of the Coopr Academy – once again proof of how time flies! Five weeks ago, we set foot into the Candid office for the first time, not knowing what to expect from the sessions ahead of us or who we would be working for on the PR case. I remember the nervous faces in session one when we were about to find out who the client would be, then excitedly listening to Ivette from Madurodam’s marketing team sharing the challenge with us: “Show people that Madurodam is more than just miniature.” Challenge accepted! So, for the following weeks, the ten participants of the Coopr Academy worked on a case in two teams, both supported by one of Coopr’s PR experts. The team of Group 1 had the pleasure of working with Anouk, while the team of Group 2 was supported by Lotte. The weekly sessions guided us along the way to in the end come up with a complete, well-thought-through PR strategy to solve the challenge set to us by Madurodam. We learned about insights and strategy, corporate communication, brand PR, influencer marketing, and how to best use our creativity for brainstorming and the pitch. Sounds like quite a lot, right? We can with certainty say that the range of practical knowledge we gained within those five short weeks was nothing we could have learned at university within the same time. But what did the teams come up with in the end? Was it enough to convince the critical jury of their creative ideas? And did all the hard work in the end finally pay off?

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2021-2022

Session 4: Creativity lies in the hearts of those who dare – and this Coopr Academy team certainly does.

17 March 2022
Session 4: Creativity lies in the hearts of those who dare – and this Coopr Academy team certainly does.

This week’s session was all about boosting creativity and how to brainstorm in a better and more exciting way. Kicking off at 16h, Shelly and Mischa took the lead. They shared with us their expertise on the subjects, with the right to fun facts like “what does your internet browser says about your creativity?”.

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