The final session of Coopr Academy has finally come. On this week’s menu, Shelly Delwel gave a recapping presentation to remind us of our learning journey, as well as giving general feedbacks on our assignment. In addition, Yvonne van Leeuwen and Noortje Kleijnen act as our content marketing coaches, revealing what the backstage of the creation and distribution of PR campaigns looks like. Lastly, Jody Koehler delivered his tips and tricks for pitching, preparing us for the final campaign pitch to Chaudfontaine.

The last Tuesday of February and it was already time for the third session of Coopr Academy twenty-twenty. Like last week, the group met at a fancy meeting room in restaurant/hotel STROOM (this time even with a huge bathroom and bed for the ones who needed a little extra relaxation ;)) With last week’s presentation about insights and strategy fresh in our minds, we were more than ready to dive deeper into PR-world. And Rachel & Jael were just as ready to teach us all they know about the profession.