19th of March 2019, three forty-five in the afternoon: a faint buzz of electricity was felt in the air entering the Coopr offices. Why? It was the last time we, the students of the 2019 Coopr Academy went to the Coopr offices. A few minutes later, we presented our final pitches to the jury and celebrated the courses altogether.

As we walk into Hotel Stroom again, an exciting yet nervous thought strikes: This will be the last session already before the pitch for Pathé. We realize that in the past few weeks, we have learned so incredibly much in such a short amount of time. It felt like only yesterday that we walked into Coopr and were first introduced to the Coopr model. This last session, we learned everything there is to know about content creation and distribution. Of course, we also learned how to prepare for our pitch!

 We started the sessions by discussing what content actually is. Today, content is an often-used buzzword. Nowadays, with the ubiquity of the internet and the countless opportunities it provides, almost anyone can become a ‘content-creator’. But what actually is content, and why is it so important? It is difficult to coin one definition for the concept, but it generally entails the essence of a communicated message or discourse, as comprehended or received by its intended audience. Sounds like a mouth full! Let’s unpack that definition…

The agenda of the third session of the Coopr Academy was all about creativity and influencers – two topics that everybody is talking about all the time. But how does it work to always come up with innovative ideas for a PR campaign? And do we actually know how to successfully incorporate influencers into the game? The speakers from Coopr most certainly had plenty of insights for us from their experiences in the field and invited us to dive deeper into the Coopr model.