Our second session, on February 23^rd started with the presentation of two new (for us) and amazing people from Coopr, Thea and Jody. Well, Jody is not only a Coopr employee, he is actually the CEO of the company. Regarding this, I don’t know how you guys usually picture a CEO, but in case you think he/she is someone very authoritative, someone who gives orders to people and does not care about his/her employees, the typical “boss” so to speak, well that is definitely not Jody. Besides being an extremely easy going guy, he in fact really cares about his team of workers and is aware of the amazing people who are currently working for him. Definitely, he is a leader, but there is a huge difference between being a leader and being a boss and I think that this image really shows and expresses the difference. Being a leader means being able to guide people and foster change; it means being able to lead people to success. This is Jody and this is Coopr.

“New year, new me” – right? With February kicking in, we’re probably all hesitating whether this is really the case. However, what we do know for sure is: new year, new Coopr Academy!

For the second time, 12 IBCoM and Media Master students have been selected for the honor of working together with an actual PR-company: Coopr (as the name might already suggest). The thing is though, that besides learning a lot about the PR-field in fortnightly sessions, the students also get to work and create a pitch for an actual client! Last year, this was MTV, which was naturally very much in the field of interest of the students, but this a year an even more relatable client has been chosen: Warsteiner! Students and beer – to say it’s a match made in heaven would be quite the understatement.