May the 18^th was the day we all had been working towards. The day we were going to show what our months of hard work, gathering insights, formulating strategies and preparing pitches had been leading up to. Every team had to present their pitch in front of a jury, consisting of people form Warsteiner, Coopr and Erasmus University. Before we announce our winners, we spoke to a member of each team, asking them to explain their campaign.

Session 7, the very last before our final pitch, started out with our teams presenting their strategy towards the Coopr team in order to get a first taste of what an actual PR pitch for a client can look like. Quickly it became apparent that one of the lessons we have learned about PR has stuck firmly into our heads: be conscious about your competition. Nevertheless, although no team revealed the special key ingredient, campaign directions have become clear and we engaged in a Q&A to clarify last questions to what a good pitch must entail.

The session six started with the discussion about newsworthiness, which is a big struggle to almost all groups working on their projects. During this exchange of views, some nice and hopefully valuable thoughts have come to my mind, so definitely thank you for that! It was also nice to hear that Coopr has chosen Warsteiner as a case for us, because it has almost no newsworthiness in order to make it harder to create a PR strategy, so again, thank you for that! 😀