2023-2024

Week 2

1 March 2024

After being presented with the case and spending a week brainstorming creative ideas, it was time for some theory. Here is the scoop on everything that went down in our whirlwind three-hour session filled with corporate PR secrets, brand PR wizardry, and strategic communication hacks. Oh, and did I mention the delicious dinner that capped off the night? Yeah, it was a feast for both the mind and the belly!

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2023-2024

Coopr Academy 2024: The First Step on the Catwalk

26 February 2024

The 2024 edition of Coopr Academy marks the eighth (!) time that students temporarily become PR consultants and convene to work under the guidance of seasoned PR professionals from Coopr. The first session, which took place on the 15th of February, was all about us students being introduced to each other, to Coopr, and the client with a huge following – and a compelling objective.

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2022-2023

And then it was time for the pitch

27 March 2023

After five weeks of coaching sessions, countless team meetings and getting step by step closer to perfecting our pitch presentations for the client Fairphone it was finally time. Everyone could feel the excitement of the groups to reveal their big ideas and show the valuable insights and skills they learned through all the coaching sessions with Coopr’s PR experts. The room where we spend our Thursday evenings preparing for this very day was filled with nervous faces as the groups were excited to present and find out what creative approach the other group came up with.

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