Coopr Academy – The Sequel

“New year, new me” – right? With February kicking in, we’re probably all hesitating whether this is really the case. However, what we do know for sure is: new year, new Coopr Academy!

For the second time, 12 IBCoM and Media Master students have been selected for the honor of working together with an actual PR-company: Coopr (as the name might already suggest). The thing is though, that besides learning a lot about the PR-field in fortnightly sessions, the students also get to work and create a pitch for an actual client! Last year, this was MTV, which was naturally very much in the field of interest of the students, but this a year an even more relatable client has been chosen: Warsteiner! Students and beer – to say it’s a match made in heaven would be quite the understatement.