Time has flown by because week three of the academy is already over. This week was all about brainstorming, working in our individual groups and putting our first ideas together for a strategy for Fairphone. We also had individual consultation sessions with our group with either Lotte or Shelly to test our ideas, ask questions and receive feedback on our draft strategy. It felt as if we were switching up a gear. Thing were getting serious.

Off goes the second session! First point of discussion was the feedback for our first assignment, which was about gathering first insights on our client. What became most apparent was that when gathering insights, it should be avoided at all times to jump to conclusions. Why? Because it is “the mother of all f*ck-ups”, as we would also learn later from Tamara Vlootman. Tamara works as a branding specialist for Coopr and is the agency’s “insights monster”.