Off goes the second session! First point of discussion was the feedback for our first assignment, which was about gathering first insights on our client. What became most apparent was that when gathering insights, it should be avoided at all times to jump to conclusions. Why? Because it is “the mother of all f*ck-ups”, as we would also learn later from Tamara Vlootman. Tamara works as a branding specialist for Coopr and is the agency’s “insights monster”. 

The Coopr Academy practical honours programme provides 12 selected IBCoM and Master Media students from Erasmus University Rotterdam the opportunity to partake in eight interactive public relations-based masterclasses with specialists from Coopr, an agency at the forefront of the PR operations in the Benelux area. These sessions promise to give us invaluable insights into the workings of a state-of-the-art PR, social media, and digital communications agency. Furthermore, what’s exciting is that this programme culminates in the students pitching campaign ideas to a jury of clients. Two years ago, students pitched ideas to MTV, last year it was Warsteiner Beer, and this time it’s Lexa.nl, the most popular dating site in The Netherlands! But more on that later.