After five weeks of coaching sessions, countless team meetings and getting step by step closer to perfecting our pitch presentations for the client Fairphone it was finally time. Everyone could feel the excitement of the groups to reveal their big ideas and show the valuable insights and skills they learned through all the coaching sessions with Coopr’s PR experts. The room where we spend our Thursday evenings preparing for this very day was filled with nervous faces as the groups were excited to present and find out what creative approach the other group came up with.

I think you should brush your teeth on one leg. Why? Well, because this session was not about a new yoga position, but rather about finding ways to boost our creativity, improve our brainstorming techniques, and learn how to master our pitch. And yes, that is one helpful technique. Although the final pitch will take place in two weeks and all of us are focused and determined to nail it, this session not only helped us come up with new ideas for our assignment and be confident in our creativity, but it also helped us loosen up and be ready to embrace the challenge. This was all thanks to Lotte, accompanied by Marloes, who took us through the unrestrained journey of building up creative ideas, by introducing us to some theory, strategies, and also by giving us some fun challenges to complete. Hence, hold on with that leg still up, grab a pen and a paper, and stay focused!

Time has flown by because week three of the academy is already over. This week was all about brainstorming, working in our individual groups and putting our first ideas together for a strategy for Fairphone. We also had individual consultation sessions with our group with either Lotte or Shelly to test our ideas, ask questions and receive feedback on our draft strategy. It felt as if we were switching up a gear. Thing were getting serious.