Creativity & Brainstorming in PR: Can everyone be creative?

At our third meeting at the Coopr Academy, the focus was on being creative and understanding how original and astute content can be truly pivotal in the field of public relations. I must admit, I was pretty excited for this session.

But what does creativity really mean? And can everybody be part of the creative process? After all, many of us have the habit of either labeling ourselves as creative or thinking we do not possess some congenital ability that allows us to be inventive enough.