2017-2018

Insights & Strategy

26 February 2018
Insights & Strategy

Off goes the second session! First point of discussion was the feedback for our first assignment, which was about gathering first insights on our client. What became most apparent was that when gathering insights, it should be avoided at all times to jump to conclusions. Why? Because it is “the mother of all f*ck-ups”, as we would also learn later from Tamara Vlootman. Tamara works as a branding specialist for Coopr and is the agency’s “insights monster”. 

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2017-2018

Coopr Academy – The Three-quel

22 February 2018
Coopr Academy – The Three-quel

The Coopr Academy practical honours programme provides 12 selected IBCoM and Master Media students from Erasmus University Rotterdam the opportunity to partake in eight interactive public relations-based masterclasses with specialists from Coopr, an agency at the forefront of the PR operations in the Benelux area. These sessions promise to give us invaluable insights into the workings of a state-of-the-art PR, social media, and digital communications agency. Furthermore, what’s exciting is that this programme culminates in the students pitching campaign ideas to a jury of clients. Two years ago, students pitched ideas to MTV, last year it was Warsteiner Beer, and this time it’s Lexa.nl, the most popular dating site in The Netherlands! But more on that later.

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2016-2017

Coopr Week 8: the final session

23 May 2017

May the 18th was the day we all had been working towards. The day we were going to show what our months of hard work, gathering insights, formulating strategies and preparing pitches had been leading up to. Every team had to present their pitch in front of a jury, consisting of people form Warsteiner, Coopr and Erasmus University. Before we announce our winners, we spoke to a member of each team, asking them to explain their campaign.

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