While it felt like the kick-off of the Coopr Academy was only yesterday, on Tuesday February 19 it was already time for the second session, located at the Stroom Hotel Rotterdam. It promised to be an intense session where the ten selected Erasmus University students dive into Coopr’s working method as a starting point for their strategic proposal for Pathé.
The first part invited Marieke Verhaar-Fennis, senior PR consultant at Coopr, to talk about insights and strategies in public relations. The very beginning of a PR campaign and strategy starts with insights. We gain insights by zooming into a company, its customers, and the relevant market. As Marieke states, gathering insights requires a lot of digging and talking. Important to consider is that insights are perceived and defined differently by individuals.
On February 12th, ten students from Erasmus University Rotterdam visited Coopr’s offices for the first session of Coopr Academy. Amidst delicious food and wine, they delved into the core of PR and were presented with this year’s exciting client.
It is February 12th, and the sky at Coolhaven is painted in hues of orange and pink as ten students make their way towards the long-awaited Coopr Academy. There’s a sense of nervousness, overcome only by the anticipation and excitement that is to be expected when presented with an opportunity like Coopr Academy. After all, it is not often that students are given the chance to work for a real client, on behalf of one of the most successful PR agencies in the Benelux region.
From a fountain that spits chocolate sparkles to a pop-up store that serves #SpecialSandwiches. Creativity means different things to different people and it can be used in all types of organisations and industries. But what is creativity in PR? And how do you translate the strategy into creativity?